July: The Practice of Becoming
Most of us don’t struggle because we lack information. We struggle because information alone doesn’t create transformation.
A breakthrough may change your perspective for a moment. Lasting change happens when you begin practicing a new way of being.
Every day, you’re becoming someone through the choices you make, the conversations you have, the standards you keep, and the commitments you honor. Over time, those repeated actions become your identity.
The question isn’t simply, “What do I want?” It’s “Who do I need to practice being to create the life I envision?”
This month, we invite you to look beyond inspiration and into embodiment. Because fulfillment isn’t created by what we know, it’s created by what we consistently live.
Member Spotlights✨
Anita Abdeshanian | Owner of Javan Wellness
This month, we’re honored to spotlight Anita Abdeshanian, founder of Javan Wellness, a woman whose journey is a powerful reminder that leadership isn’t built through ease but through perseverance.
Building Javan Wellness required Anita to navigate uncertainty, make difficult decisions, overcome betrayal, sacrifice comfort, and continue moving forward even when the path felt lonely. Through every challenge, she discovered that success isn’t about avoiding struggle; it’s about refusing to let struggle define you.
What makes Anita’s leadership so inspiring is the way she lives the values. She leads with integrity, choosing what is right over what is easy. She embraces authenticity by openly sharing both her victories and her setbacks. She believes generosity creates more opportunities for everyone, choosing collaboration over competition and empowering other women to believe in themselves and their own potential.
When asked what she’s most proud of, Anita didn’t point to her business alone. She spoke about the people she’s built it with. She understands that our environment shapes who we become, and she’s intentionally surrounded herself with people who challenge, support, and inspire her along the way.
Anita reminds us that empowerment isn’t simply something we achieve; it’s something we pass on. As she beautifully says, “The greatest feature of being empowered is to empower others.”
We’re proud to celebrate Anita and the incredible example she continues to set for our community.
Follow Anita & Javan Wellness for more on the empowerment she provides!
Kelly Pegni | Founder & Owner of NueVeil
This month, we’re proud to spotlight Kelly Pegni, founder and visionary behind NueVeil, as she marks one year of building a brand rooted in healing, confidence, and transformation.
While this wasn’t Kelly’s first year in business, it marked the first year of a brand that truly reflects her vision and purpose. Rebranding to NueVeil wasn’t about starting over, it was about embracing growth, trusting her instincts, and creating a place where healing and confidence go hand in hand.
Like many entrepreneurs, Kelly had to believe in her vision long before others could see it. Through uncertainty, continuous learning, and perseverance, she remained committed to building a specialized paramedical and aesthetic practice focused on scar and stretch mark revision, restorative tattooing, and helping clients restore not only their skin but also their confidence.
Kelly’s journey is a testament to the power of resilience and purpose. She has remained committed to her vision, even when the path required courage, patience, and reinvention. Through her work, she helps people feel seen, confident, and empowered while encouraging other women to trust themselves, embrace growth, and never be afraid to evolve.
As Kelly reflects on this milestone, she’s most proud of trusting herself enough to build a business aligned with her purpose and creating meaningful transformation for the people she serves.
Congratulations, Kelly, on an incredible first year of NueVeil. We can’t wait to see what the future holds!
Follow NueVeil on Instagram to see Kelly’s incredible work!
Welcome to our Newest WE Members 🤍
Aekta Erry-Thobani
This month, we’re excited to welcome Aekta Erry-Thobani to the Women Empower community.
Aekta is a physician, entrepreneur, business owner, devoted mother, and community leader who believes that true success is measured not only by professional accomplishments, but by the relationships we build, the lives we touch, and the legacy we leave behind.
A former chiropractic physician, Aekta now owns Ace Hardware of Vienna, where she has continued her commitment to service, reliability, and creating a place people trust and return to. Her work is rooted in helping others, building community, and showing up with integrity in everything she does.
At the heart of Aekta’s vision is family. She believes one of life’s greatest responsibilities is raising children who care deeply about others, contribute to society, and lead with character. The values she holds most dear, integrity, respect, accountability, authenticity, and generosity, are the same values she strives to model every day as a mother, business owner, friend, and community member.
What stands out most about Aekta is her unwavering commitment to showing up for others. Whether supporting friends through the loss of a parent, caring for children while loved ones navigate illness, preparing meals, helping families through difficult seasons, or celebrating life’s milestones, she leads with compassion and a genuine desire to serve.
Aekta joined Women Empower because she was inspired by the sisterhood, collaboration, and caliber of women within the organization. She believes that when strong, intelligent, and supportive women come together, they create an environment where everyone rises higher.
Her life is a beautiful example of what happens when success is built on relationships, service, and purpose.
We are honored to welcome Aekta to WE and look forward to the wisdom, leadership, and heart she brings to our community.
Welcome to Women Empower, Aekta! ✨
Empower Circle Recap: Empowered In Your Image
This month’s Empower Circle was a beautiful reminder that confidence isn’t something we’re born with; it’s something we practice.
Hosted by our incredible member Ksenia Proskov of Ksenia Pro Photography, we gathered in her stunning studio for an afternoon of connection, learning, and stepping into our own image with greater confidence and authenticity.
Ksenia shared practical tips on everything from posture and posing to facial expressions and mindset, helping each of us move beyond feeling awkward in front of the camera and instead feel empowered to simply be ourselves. What made the experience so impactful was that we didn’t just learn about confidence, we immediately practiced it.
Each woman stepped in front of the camera for her own personalized portrait session, putting what she’d learned into action while being guided with warmth, encouragement, and incredible expertise. The result wasn’t just beautiful photographs; it was a deeper appreciation for how we see ourselves and the confidence that comes from showing up fully.
Ksenia’s generosity, creativity, and attention to every detail made the afternoon unforgettable. From the beautifully curated studio and thoughtful hospitality to the personalized goodie bags each woman received, every element reflected the care she brings to her work.
We left with more than stunning new headshots. We left with a reminder that confidence grows through practice, and that sometimes, seeing yourself through a new lens changes far more than just the picture.
Thank you, Ksenia, for helping us feel empowered in our own image. We can’t wait to watch your beautiful work continue to inspire so many others. ✨
Upcoming Events 🌸
✨Women Empower Summit: Abundance For Your Mind, Body, & Soul. Join us on August 29th for our biggest and most transformative event of the year. More than a financial seminar, this is an immersive experience designed to help women become open to receiving, take aligned action, and create lasting abundance. JOIN THE WAITLIST
🤍 Mama Hustler After Hours: Join us July 29th for an intimate dinner for mothers, entrepreneurs, and professionals building lives they love. This intimate discussion brings together real stories, honest perspectives, and meaningful connections. REGISTER HERE
🍞 WE Members-only brunch: Join us for another powerful day of connection, conversation, and becoming. Details are in the calendar invitation sent to all members.
Join Us
Women Empower is more than a membership; it is a movement.
- Become a Member → [Membership Inquiries]
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Together, we are creating a global sisterhood of fulfilled, authentic, and powerful women.
✨ Closing Thought
As you move through this month, remember that the life you’re creating isn’t shaped by a single breakthrough; it’s shaped by what you practice every day.
Every conversation, every commitment you keep, every challenge you choose to face, and every act of courage is quietly shaping the woman you’re becoming.
You don’t have to become someone else to live a more fulfilled life. You simply have to practice becoming more of who you already are, leading with integrity, showing up authentically, choosing generosity, and empowering others along the way.
This is the work. This is the practice. This is how lasting transformation happens.
Thank you for being part of a community that chooses connection over competition, courage over comfort, and purpose over performance. Every woman who shares her story, celebrates another’s success, attends an event, or simply shows up as herself strengthens what we’re building together.
Together, we’re creating more than a community; we’re creating a movement of women who rise, lead, and empower one another for generations to come.
Here’s to practicing the woman you’re becoming.